PDF · 6.9 MB X Brain
Persona & campaign strategyA past agency client, associated with Dan Huberman and his supplement company focused on increased cognitive performance and enhancement.
PDF · 6.9 MB 
PDF · 10.8 MB Prime Neckwear
Meta ad strategyCoach Deion Sanders' neckwear company. A Meta ad strategy prepared for our paid media budget, built on performance creative. It returned 3× ROAS.
PDF · 86.6 MB Marketing Mindset
Podcast brand guideLaunching a very successful podcast takes a great deal of work. This was our brand guide, used in the go-to-market strategy.
PDF · 1.0 MB UGC Brief
Creator briefing systemFinding and scripting UGC is not for the faint of heart. This is how I built out the briefing for our UGC pipeline.
PDF · 292 KB Activation & Expo Guide
Event playbookA comprehensive guide for event and trade show activations, local or global.
PDF · 133.1 MB Partnership Strategy
Toronto marketA partnership strategy focused on the Toronto market.
PDF · 2.0 MB Fortnite IP
Go-to-market strategyWorking alongside Epic Games and their Fortnite IP to bring a gaming chair to market.
