Blacklyte | Liam Zalitach, Art Director Toronto

What I did here

Relationship Development Cultivate and maintain long-term relationships with key partners, identifying opportunities for growth and mutual benefit.
Negotiation & Contracts Lead contract negotiations, establishing clear terms that benefit the company and its partners while mitigating risks.
Event & Sponsorship Management Lead partnership-related events, sponsorships, and co-branded initiatives that enhance visibility and engagement for both parties.
Performance Monitoring Track partnership performance through KPIs and metrics, optimizing strategies to increase value and drive success.
Celebrity Influencer Management Collaborated with high-profile influencers and talents, including SypherPK, Caedrel, Ray Fisher, and BBNO$, to drive impactful campaigns and brand engagement.
Creative Management and Oversight Reviewing creative department's work to see if it meets partnership standards, brand guides, and contracted deliverables