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Roy C Vella CEO @ Next CoLabs
"Liam is a Master Marketeer whose creativity and design sensibility are unparalleled. His creative direction, branding skills and design thinking have been essential to Next CoLabs growth and development. We strongly value his strong marketing strategy mindset, regarding AI in particular, and his deep collaboration as a key member of our team. I highly recommend Liam if you want to amplify your potential!"
Dragan Mergelmeier Founder of Nomad Brewing Co
Liam is a well connected individual who is very professional and always looks out for his clients best interest. Has a strong network of connections to aid his clients, and has a unique ability to think outside of the box. Would recommend Liam to anyone who is looking to take their business to the next level.
I wholeheartedly endorse Liam for his outstanding creative leadership. Our collaborative efforts have consistently produced innovative ideas, and Liam’s ability to guide the creative process is truly commendable. The combination of Liam’s creativity and my copywriting skills has significantly contributed to the success of our projects. I confidently recommend Liam for his expertise, and I anticipate continued achievements in our professional partnership
Testimonials
My work history
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Blacklyte |
Gaming Chairs
Postion: Strategic Partnership & marketing Manager 2024
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Team Management: Oversaw and managed our Toronto office of 10 people
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Relationship Development: Cultivate and maintain long-term relationships with key partners, identifying opportunities for growth and mutual benefit.
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Negotiation & Contracts: Lead contract negotiations, establishing clear terms that benefit the company and its partners while mitigating risks.
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Event & Sponsorship Management: Lead partnership-related events, sponsorships, and co-branded initiatives that enhance visibility and engagement for both parties.
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Performance Monitoring: Track partnership performance through KPIs and metrics, optimizing strategies to increase value and drive success.
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Celebrity Influencer Management: Collaborated with high-profile influencers and talents, including SypherPK, Caedrel, Ray Fisher, and BBNO$, to drive impactful campaigns and brand engagement.
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Creative Management and Oversight: Reviewing creative department's work to see if it meets partnership standards, brand guides, and contracted deliverables
Results
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Successfully secured strategic partnerships with prominent organizations, including Redbull Homeground, Blast.tv, Epic Games, Fnatic Esports, Riot Games, BBNO$, Over Active Media, One Eleven, and Toronto Metropolitan University (TMU)
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Expanded global brand awareness, generating over 50 million impressions worldwide.
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Leveraged partnerships to drive significant business growth, achieving $100,000 in monthly sales.
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Facilitated high-profile speaker engagements at CES, including the CEO of Blast.tv, VP of Development at Riot Games, CEO of Fnatic, and the Creative Director of Game Science, representing the company on an international stage.
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Next Colabs | Ai Startup
Postion: Freelance Brand Management consultant 2022 - 2024
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Brand Management: Build a brand vision that aligns with critical values.
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Creative Leadership: Manage all copywriters and content creators to keep company communication aligned
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Vendor Oversight: Work with various creative vendors and marketing agencies on the cohesion of creative assets
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Executive Coaching: Work with C Suite on AI coaching methodologies
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Marketing Strategy: Planning, developing, and directing multiple avenues of marketing strategies to drive sales
Results
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A unified and aligned content strategy that ensures all communications, marketing materials, and creative assets reflect the brand's tone and values.
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Streamlined processes for delivering marketing campaigns and ensuring quality across third-party contributions.
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Streamlined processes for delivering marketing campaigns and ensuring quality across third-party contributions.
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Increased use of AI tools for strategy and executive training, fostering data-driven leadership and innovation at the top management level.
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A measurable increase in sales, market share, and customer engagement as a result of effective strategy execution.
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brighterclick
Marketing agency
Postion: Creative Strategist / director 2022-2024
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Team Leadership: Guided a skilled 5 person team across media buying, design, and strategy, championing innovation and teamwork.
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Brand Evolution: Masterminded the agency and podcast's rebranding, ensuring a vibrant and unified brand presence.
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Client Engagement: Partnered with the sales team in leading client pitches, enhancing client relationships and strategic initiatives.
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Creative Management: Oversaw all creative initiatives from inception to realization, ensuring alignment with client and agency objectives.
Results
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Successfully enhanced the agency's podcast reach, achieving over 200,000 impressions, attracting more than 1,000 monthly listeners, and securing over 100 five-star reviews.
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Tripled new client acquisition rate, increasing from an average of one to three new clients per month.
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Streamlined the creative production pipeline, reducing the turnaround time from three weeks to just one week.
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Significantly expanded our User-Generated Content (UGC) creator database, enabling a broader range of creative inputs and diversity.
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bench clothing |
fashion brand
Postion: sr graphic designer 2022
Responsibilities
Digital Development: Led the front-end development and design for the Shopify platform, setting new standards for digital retail presence.
UI/UX Optimization: Collaborated with the e-commerce team to refine and perfect the user interface and user experience, elevating customer interaction.
Advertising Creativity: Conceptualized and designed compelling paid media ads and banners, enhancing brand visibility.
Visual Enhancement: Expertly retouched photos for key retail partners like Costco, The Bay, and Macy's, ensuring premium visual quality.
Results
Boosted monthly profits through effective email marketing designs, demonstrating the power of visually compelling communication in revenue generation.
Enhanced brand consistency and appeal across major retail partners through high-quality photo retouching and creative asset design. Creating increased retention for our B2B relationships
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spidertech |
kinesiology tape
Postion: sr graphic designer 2019-2022
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Executive Collaboration: Worked directly under the CMO and CEO, aligning design initiatives with marketing goals and business objectives.
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Vendor Management: Managed all design-related vendor partnerships, ensuring high standards and effective collaborations.
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Retail Innovation: Designed and executed retail installations and displays, significantly enhancing brand visibility and consumer interaction.
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Meeting Leadership: Conducted weekly design meetings and brainstorming sessions, driving creative ideas and team unity.
Results
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Successfully secured the placement of our retail installations in six national flagship stores, enhancing brand visibility and customer engagement in key brick-and-mortar locations.
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Orchestrated the production and national broadcast of four commercials, effectively amplifying our brand presence across television networks.
moleculight
medical startup
Postion: jr graphic designer 2016 - 2018
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Strategic Creative Input: Engaged actively in team brainstorming and strategy sessions, contributing vital creative insights.
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Promotional Impact: Instrumental in creating promotional materials that effectively increased Return on Ad Spend (ROAS).
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Product Packaging Design: Initiated the design for product packaging, establishing a foundation for the brand's visual identity.
Results
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Developed a package design that is currently utilized by over 10,000 international wound care clinics, demonstrating enduring relevance and widespread acceptance.
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Education
Completed advanced diplomas in Graphic Design and Advertising & Marketing, with expertise in design, typography, media development, creative management, and campaign strategy. Enhanced skills through hands-on projects, industry networking, and professional practice, preparing for dynamic roles in design and communications.
George Brown College
graphic design
Completed a three-year advanced diploma in Graphic Design, gaining expertise in design, typography, digital applications.
Seneca @ york film production
Learned to communicate effectively with production crews and navigate on-set dynamics.
Sheridan college
marketing & consumer psychology
Completed a 2-year Advertising and Marketing diploma, gaining expertise in media development, creative and account management
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contact me
Have a project or idea in mind? Reach out, and let’s create something amazing together.
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10+ Years of Creative Leadership Driving Results for Global Brands
A brief summary of my career journey
I’m Liam Zalitach, a creative leader with over 10 years of industry experience, including five years in marketing and creative management. I specialize in driving revenue through innovative campaigns, leading teams, and managing budgets for global brands like Red Bull, Ubisoft, and Epic Games. My experience spans recruiting top talent, solving project challenges, negotiating contracts up to $2M, and creating impactful strategies that meet business objectives. In addition to my leadership roles, I bring hands-on design expertise, allowing me to contribute directly to projects when needed. Previously, I consulted for an AI startup, crafting their branding and marketing strategy alongside partners like Google and Deloitte. I’m eager to bring my blend of creativity, strategic thinking, and results-driven leadership to your team.
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restore solutions
design agency
Postion: design intern 2015 - 2016
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Design Ideation & Development: Collaborate with the design team to conceptualize and develop innovative visual assets that align with brand identity and project goals.
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Creative Research: Conduct trend research to gather inspiration and ensure designs remain fresh and competitive in the marketplace.
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Content Creation Support: Assist in creating multimedia content for digital and print platforms, including graphics, illustrations, and layouts.
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Brand Consistency: Ensure all design materials adhere to established brand guidelines and maintain visual consistency across channels.
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Project Collaboration: Work closely with art directors and other departments to bring creative ideas to life and refine designs based on feedback.
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Prototyping & Mockups: Develop mockups and prototypes for presentations, ensuring designs translate effectively into final outputs.
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Asset Management: Organize and maintain digital asset libraries, ensuring all resources are easily accessible and up-to-date.
Results
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Codesigned alongside the Sr Art Director the Acer flagship store in Bangalore
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Designed the MTR foods Diwali package design for their holiday food products
