A showcase of creativity, strategy and innovation, from event design and brand storytelling to campaigns in advertising and gaming. Eighteen projects, each with the work itself, not just a description of it.
13 pieces · 1 video An original battle-game IP built end to end. I designed the brand, the world, the characters and every page of the website that launches it. A nameless orc fights up from the dirt-pits to the throne.
11 pieces A known Cambridge, Ontario brewery reached out to me to build their brand and provide creative direction to their in-house design team.
12 pieces An emerging apparel company started by former employees of Roots Canada, coming soon to online and retail outlets. I was approached by one of their founders to work on brand identity and merch design.
12 pieces · 1 video The eerie and enchanting: obscure, fantastical stories artfully transformed into mock movie posters.
9 pieces · 4 videos Bench designs, sources and markets clothing and accessories for men, women and children.
11 pieces Inspired by the world's finest winter resorts, the cabin-styled ski lodge pairs the quality and service of a ritzy, members-only cocktail club with the comfort and camaraderie of low-key spots like Hokkaido's legendary Bar-Gyu.
14 pieces An educational platform specialising in teaching content creators best practices and tips to amplify their content and channel. The Masterclass equivalent for creators.
16 pieces Our collective expertise serves as a North Star, guiding us in navigating and illuminating the transformative landscape of AI and emerging technologies.
1 video A rising new artist you need to know. Fresh off the release of his single “Spend It”, this Toronto creative is reminding listeners that his talent cannot be denied.
7 pieces · 2 videos An entertainment management and touring company specialising in booking hip-hop and international performances.
7 pieces A series of lead-gen ads for a major medical research institute.
4 pieces An app to locate dentists near you for personalised dental care that's approachable, convenient and focused on you. I designed all their paid media and display ads across multiple platforms.
8 pieces · 2 videos A premium BBQ lighter. I worked on their paid media and DTC pipeline.
12 videos AI music artist and digital influencer.
13 pieces · 3 videos AI music artist and digital influencer.
4 pieces · 4 videos AI music artist and digital influencer.
14 pieces · 4 videos AI music artist and digital influencer.
23 pieces · 6 videos Animated miniseries and digital influencer.
The design above is the output. The marketing portfolio is the thinking that briefed it: personas, paid media strategy, brand guides and go-to-market decks.
