King Street Media | Liam Zalitach, Art Director Toronto

What I did here

Developed the agency's creative operating system, strategy, production, review, and performance so every asset ties to a KPI before work starts.
Run art direction and strategy across a multi-brand roster in DTC, hospitality, and B2B SaaS, from brand systems to hero spot concepts.
Turn campaign objectives into clear briefs and lead internal QA, cutting revision cycles and keeping creative on brand.
Produce high volume ad variations judged on hook rate, CTR, conversion, and ROAS, then feed winning patterns into the next cycle.
Manage a roster of freelance designers and photographers, scaling production without losing quality.